Millions of Filipinos are on Facebook, and a lot of them can’t go a single day without logging into their Facebook accounts. Seeing the value of Facebook to pinoys, and how synonymous the service has become to the pinoy way of life, Facebook Inc. has now established and opened an office right here in the Philippines.
Dan Neary, Facebook’s vice president of Asia Pacific, made the official announcement (via a Facebook post of course). Mr Neary stated that over 49 million Filipinos use Facebook every month, and that this is over 91% of the local internet population (bringing the total number of internet users in the Philippines to almost 54 million). The Facebook VP added that the country is a “is a highly engaged mobile-first nation”, and that “Filipinos have been sharing the unique moments that matter on Facebook with their friends and family, be it life milestones or a trending video. 2 in 3 Filipinos are connected a business Page on Facebook, and they’re using the platform to discover new brands and products”.
It was also revealed that Facebook Philippines has already begun working with local partners (small to large businesses), and that its team will include the following:
Digs Dimagiba (former Samsung IM Business Unit Director)
Chay Mondejar-Saputil as Facebook Philippines’ Head of Agency (previously of Wunderman Philippines, and Microsoft)
Laurie Lee as Client Partner – CPG, Tech, & Telco (previously of Digital FCB and Publicis Jimenez Basic)
Melissa Manay as Client Solutions Manager (previously of MediaCom)
Pam Chan as Client Solutions Manager (previously of Asian Institute of Management and Procter & Gamble)
Looking at the titles and past roles of the team members, we can assume that the FB PH’s functions will mainly be in the areas of media and advertising.
Finally, and maybe most importantly for some, Facebook’s Philippine office is located somewhere in Bonifacio Global City. While this was not mentioned in the official announcement, this post on Melissa Manay’s timeline confirms the city wherein the office is located.