The most visited websites in the Philippines say a whole lot about the digital lifestyles that Filipinos live. It shows pinoys’ preferred websites in a specific category, the most used digital services, and the preferred types of web content. According to Amazon-owned web traffic and analytics company Alexa, the 25 most visited websites in the Philippines for 2016 (so far) are as follows:
Not really surprising that Youtube, Facebook, and Google make up the top 3 (video content being the most consumed media-type). It is surprising that Yahoo is still very high-up in the list (5th). It seems a lot of Filipinos still visit the Yahoo homepage (plus the various Yahoo content sites) and use Yahoo mail. News/media websites ABS-CBN, Inquirer, and GMA Network are listed at 6th, 7th, and 8th respectively. Interesting to note that Rappler, a web-based news/media publisher is at the 11th spot behind its traditional media counterparts, and two other websites – Wikipedia (9th) and Lazada (10th). Twitter is the second social media site on the list at the 12th spot – ways off from Facebook at 3rd. MSN.com is at 14th which is also puzzling (these might be the Internet Explorer users which haven’t changed the default homepage). Facebook-owned Instagram is at number 15 (and the 3rd social media service on the list). Amazon.com at 17th, together with Lazada at 10th, indicates that Filipinos are now relatively active when it comes to online shopping. Olx.ph (formerly Sulit) at the 18th spot is no surprise, seeing as the buy/sell/trade at meet-up market is thriving. Microsoft search service Bing is at number 19, proving that there are people who actually use Bing. Professional network and jobs site Linkedin is at number 20 (the only jobs-centric site in the top 25). The final three sites on the list are Sunstar at 23 (a Cebu-based paper that has various editions in different local regions and publishes in English, Cebuano, and Filipino), Metrodeal at 24 (proving that Filipinos really want to get the sulit deals), and Reddit at 25.