It’s inevitable. Regardless of industry, market, customers, or other relevant factors, it will happen sooner or later. Whether you offer goods or services, customers will demand that you become accessible via the digital space. They will demand on social media, via direct feedback on official communication lines, or in earnings reports showing reduced transactions from traditional means. It’s a race to recognizing that “digital transformation” is no longer just lip service and a frequent buzzword in seminars or conventions, but a necessity for a company’s continued growth, relevance, and profitability.