It’s inevitable. Regardless of industry, market, customers, or other relevant factors, it will happen sooner or later. Whether you offer goods or services, customers will demand that you become accessible via the digital space. They will demand on social media, via direct feedback on official communication lines, or in earnings reports showing reduced transactions from traditional means. It’s a race to recognizing that “digital transformation” is no longer just lip service and a frequent buzzword in seminars or conventions, but a necessity for a company’s continued growth, relevance, and profitability.
As a hardcore fan of video games growing up and as someone who’s always enjoyed writing, “video game journalist” was my first dream job. I collected video game magazines such as Expert Gamer, Gamepro, Game Informer, and Independent PlayStation Magazine (PSM). During the 90s however, there were no local publications that covered video games and my dream job of playing video games and writing about them for a living seemed like a pipe dream.
Santa Monica, California’s Naughty Dog Inc., developer of famed video game titles such as the Crash Bandicoot series, the Uncharted series, and The Last of Us, is arguably the crown jewel in Sony’s Worldwide Studios – a group of renowned studios dedicated to developing games exclusive to PlayStation hardware.
We are living in a truly digital age and this allows us to do almost anything online. From booking flights or cab rides, bank transactions, buying and selling used items, and even finding rooms or apartments for rent halfway across the globe. This online empowerment also allows us to work from the comfort of our homes, free from the hassles of a daily commute and an office job with co-workers we may or may not like.
San Pedro Laguna, a city right next to Biñan which is where I’ve lived for most of my life. Being back for the first time in a while, I felt a sense of nostalgia as I walked across Pacita Complex during a scorching hot afternoon in late April. I used to pass by this area on my way to work or on my way home. I worked in game development back then. And during that time, I wouldn’t have believed anyone that said there was an actual game development studio in San Pedro. Even now I still find it unusual, mainly because of how far it is from the lot of game development offices in Makati or Ortigas. However, the uncommon location isn’t a problem for San Pedro-based Ranida Games. In fact, the small team that produced the breakout hit Philippine Slam (formerly PBA Slam) is making a name for itself faster than Steph Curry shoots threes.